7 Ways To Improve Your Application Process

7 Ways To Improve Your Application Process:

Over thousands of seafarers are without jobs and among these numbers are very highly experienced and qualified personnel.

While it’s important to spend time optimizing for every stage of your candidate journey in today’s hyper-competitive market, the application process is worth prioritizing as it will likely have the biggest business impact. The application process is a real missed opportunity area for most TA teams. They’re losing out on a ton of interested candidates during this stage! Since most TA teams have yet to address this issue, fixing this process can be a major advantage for companies that are willing to take control here. First off, you might be wondering just how many candidates you’re losing in this “leaky” part of the recruitment funnel? SmashFly reports that an average of 74% of candidates start but never complete an application process.




The reason for this shockingly high drop-off rate is that candidate expectations have changed drastically when it comes to application processes. According to ERE, today’s candidates are 365% more likely to drop out of your application process if it takes more than 15 minutes to complete. As you might then suspect after hearing these stats, improving your application process can have a significant impact on the number of candidates you’re able to pull into your ATS.

The challenge to improving your application process though is likely that you have limited resources. Your team is probably focused on more visible projects, like career site updates, optimizing sourcing tools, implementing new platforms, and employer brand innovations. But if you can persuade leadership that it’s worth dedicating time and resources to application process optimizations as well (or even instead of other priorities!), you can anticipate seeing some major improvements in terms of application numbers. Read more 

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